According to Statista, more than 6.56 billion people use smartphones worldwide, which is about 83.3% of the world’s population. It means that your new mobile application can be literally in every house worldwide. But you also have much competition. During the third quarter of 2022, Android users had 3.55 million apps to choose from, making Google Play the application marketplace with the most apps available. The App Store was the second-largest, with approximately 1.6 million iOS apps available. As per reports, the total revenue of mobile apps across all segments will grow in the coming years and reach around $613 billion by 2025.
Despite this, overall mobile app usage is continuing to grow across the board. It makes mobile marketing more complicated than before. A strong marketing campaign makes your mobile app stand out, take its niche and find its audience.
Here are 9 all-round tips to get your mobile startup noticed.
- Define your mobile target audience
Usually, the target audience of your mobile application is defined through the ideal customer profile. You have to imagine and describe a person who will use your app. Typical characteristics are gender, age, nationality, and habits. But this approach was outdated before its appearance. It is better to figure out how your audience interacts with mobile apps.
Here are a few questions, important to answer for mobile startups:
- in which mobile applications your users spend their lives
- how much time a day they use the smartphone
- what usual things they do through the smartphone (such as paying bills, online shopping, and searching for information on the Internet)
Your main task is to determine with which other apps you will share the user’s time and space on the mobile device.
Pay special attention to the operating system versions because your application’s permissible complexity depends on this.
Make the most of the web
We are used to choosing the mobile environment for targeted advertising campaigns of mobile applications. It simplifies the user experience. Users go directly to the page with applications and install the desired one.
However, no one installs the app after the first announcement. Support your activities on the web — for example, share articles, reviews, and impressions of other users of your application.
The small amount of advertising in mobile applications makes web placements much cheaper. Therefore, large advertising budgets are not required.
Invest in ASO for promoting an application
App store optimization (ASO) is about improving your app’s visibility and user appeal in app stores and increasing your app’s conversion rates to increase downloads.
Every word about your app in the story counts. Nothing is worse for releasing a finally finished app than being punched in moderation in stores for weeks or even months. Start your research by looking at competitors in stores. It will help you to design an outstanding application with the most desired features. Look for clues about the importance of specific features in the comments of your competitors’ apps.
Deal with monetization of mobile application
Mobile marketers are trying numerous ways to increase an app’s Return on Investment (ROI). Start monetization with suitable placements. If you plan to monetize the app through embedded advertising, you will have a double benefit – to advertise and learn about the pitfalls of the platform you choose.
In-app advertising (IAA) is a monetization strategy that uses in-app real estate, primarily in games, to serve ads to users. Advertising space is sold to add buyers to show the ad. By selling ads, you’ll earn money and be able to determine how best to promote your own mobile app.
Refuse dark advertising
Content in video teasers of applications is often embellished and overstated to attract more users. Rarely in teasers are shown features that don’t exist at all. We recommend be true-to-life in showing the capabilities of an app. Ads must match your content. Otherwise, you’ll get many negative reviews and never reach the top.
Respond to reviews on your app
Ratings and reviews affect your app’s ranking in search results and number of downloads. Also, other users decide to download your mobile application by reading reviews and watching its rating.
You can’t always predict the behavior of your users and you shouldn’t always play ahead. The opinions and impressions of your users are important and we advise you to listen to them. Even furious and nervous feedback can help you get better.
Communicate politely, thank your audience for their feedback, and promise to fix anything only if you mean it. Be honest. If you do not want to implement something suggested, say so and explain why.
Highlight data protection in your mobile app
All mobile apps request information about users and the device they are using. It’s about everything from name to camera access. For example, in EU, you must use The General Data Protection Regulation (GDPR), a data and privacy law from the European Union. It is designed to control individuals’ data and improve how businesses manage personal consumer data.
Many users worry about their data and want to ensure its security before sharing. Remember that personal information is sensitive. It can destroy the reputation of the brand. If you collect personal or sensitive data, warn users about it, including in promotional materials. This way, you will avoid many scandals and give the impression of a responsible developer.
React to trendy events
Some applications change their icon according to viral trends. For example, they add a snowflake on the eve of Christmas or hearts for Valentine’s Day.
This way, you stay on trend and the same wavelength as your target audience. It is important to show your users that you share their interests. Christmas and New Year are winning occasions because everyone celebrates them.
Additional gamification is always treated positively by users and helps draw attention to your application one more time. It is a win-win ticket to virality.
Use video in app’s advertising
Video is a great way to communicate about mobile applications. A survey shows that nearly eight out of every ten users have been convinced to buy or download a piece of software or app by watching a video. This advertising format will lead to promoting your developments You can show the contents of the application and make video instructions on how to use some features. You can also show people interacting with your app and demonstrate the app’s benefits in daily lives. Is it possible to build all your marketing on video only? Yes, and yes, again.
The quality of your mobile startup should come first. But your application will not be able to get to the top without a well-thought-out marketing strategy. Creative advertising and proper positioning will make your app notable and competitive. Use proven methods for promotion, but don’t be afraid to experiment and innovate.
JetSoftPro will be a reliable partner on the way to developing and building a marketing strategy for your mobile application. You can get a free consultation from JSP specialists. Email us to book a convenient time.