The first online marketplace Book Stacks Unlimited was created in 1992 and changed the world forever.
In 2009, Uber changed the world again, when created a business model that led to the social phenomenon of Uberization.
In this day and age, innovative technologies change the world as often as never before. In this article, we have put together some tips on which features will likely shake up the mobile app market in the coming years.
Overview of the Mobile Application Market
According to Statista, the global mobile app market size amounted to USD 430.90 billion in 2022 and is expected to show an annual growth rate (CAGR 2022-2026) of 9.27%, resulting in a projected market volume of US$614.40bn by 2026.
At the same time, The Business Research Company reports that the global PCs market is valued at $201.43 billion in 2022 and is expected to grow to $256.47 billion in 2026 at a CAGR of 6.2%.
So, it is obvious that mobile applications have already defeated desktop. Therefore, it is worth investing money in the development of mobile applications.
Read the article How To Choose a Mobile Application Vendor and Not Fail?
Top 5 Features of Mobile Applications Which Will Change the Market
Here are some innovative mobile app features you need to know:
- Voice-driven Interfaces
It’s no wonder our smartphones can “listen to us” that leads to targeting ads based on our interests, or with the key phrase “Hey, Google,” we can turn on a favorite movie or send an SMS to a friend.
Voice recognition technologies allow users to interact with the product without hands and eyes, focusing their attention elsewhere. Such technologies have already come a long way but are still far from perfect.
For example, have you ever asked Siri or Alexa a question and received a strange and inappropriate answer? Most likely, yes. This is because the voice assistants may misunderstand our language due to heavy accents, sarcasm, or slang.
So, automatic voice recognition without voice assistants is the future of apps.
- Predictive Behavior Modeling
Predictive modeling is a form of analysis that leverages machine learning and AI to examine historical campaign data, past user behavior data, and additional transactional data to predict future actions.
Here are some examples of prediction behavior modeling: Dynamic Difficulty Adjustment (DDA) in mobile games, which can adapt a game to make it easier or harder based on a player’s state (such as boredom or frustration), or an online store that sends emails with groups of goods that a person is just going to buy. With Big Data or neural networks, everything is real!
- Smart Data Transfer
Transferring data via applications is quite easy, no cable or additional devices are required, and it’s secure. In just a second, you can transfer images, videos, contacts, or even money with simple movements of the phone, using a compass, GPS, or hydraulic sensor.
For example, the Ukrainian banking app Monobank allows you to transfer money to another user by shaking the phone next to him.
- Native Advertising
If your monetization method is advertising, consider native ads that don’t annoy the user. For example, advertising banners, video ads, graphic content, jokes, or memes that organically fit into the user’s journey through the application.
InMobi reports that one in three consumers decide to visit a brand’s website after viewing a mobile ad that engages them. So, native ads are the future of app monetization, especially with AR\VR technologies.
If you want to learn more about the use of AR/VR/MR technologies in the development of mobile apps, sign up for a free consultation with JetSoftPro experts!
- Converged Application Platform (CAP)
A converged application platform (CAP) is a structure in which all the data services in a cloud environment are packaged into one optimized computing service. Simply put, it’s an application where all the internal & external resources are available to users from a single source.
For example, opening one app through another, taking the user who has just booked a hotel to the website of the city of his trip with an offer to buy a tourist card; or moving a customer who just won the game to order a pizza to celebrate his victory…
All this is about the future of mobile applications, where in addition to technology, the partnership is important.
Let’s discuss innovative features for your mobile apps today because the future is just around the corner.