Launch support for cleaning company: website development and marketing campaign
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Client Background
Our client recently founded a cleaning company and, when they contacted us, they had only the idea and name of their business – Witte Kat Cleaning. Originally from Ukraine, the company provides professional cleaning services for homes, gardens, and offices in the Netherlands.
Business Challenge
The client’s goal was to enter the Dutch market within a month and start securing their first orders. Therefore, our main task, as a software and marketing services provider, was to create a cohesive brand identity for the Witte Kat Cleaning company and develop a professional landing page. Additionally, JetSoftPro needed to create engaging content and a strategy for their social media presence.
Solution
Our team designed the UI/UX for the landing page on WordPress while simultaneously working on its content. We ensured that Witte Kat Cleaning landing page navigation was intuitive and user-friendly, providing a seamless browsing experience for visitors. Once approved by the client, we proceeded to create the website’s backend. The whole software development took 7 days.
At the same time, our marketing specialists developed the Witte Kat Cleaning tone of voice, a content plan for social media platforms such as Instagram and Facebook; and set up advertising accounts on Google and social media networks.
Value delivered by JetSoftPro
- Secured Online Presence
- Set up lead generation right after the launch
- Streamlined User Experience
- Social Media Marketing strategy for audience engagement
Project Details
We created the company’s logo, incorporating a graphic image of a cat into the company name. Then, we developed the company’s brand book, which outlined the corporate colors, patterns, and ways to utilize the brand elements. At the client’s request, we placed emphasis on the colors turquoise and white in the color palette, symbolizing purity.
Our collaboration with Witte Kat Cleaning also entailed the daily management of social media platforms, launching advertisements, and tracking the leads acquired through all communication channels.
Additionally, JetSoftPro integrated analytical tools into the landing page (WordPress) and social media marketing campaigns. This provided the cleaning company Witte Kat Cleaning with valuable insights into user behavior, traffic sources, conversion rates, and other key performance indicators. By analyzing these metrics, the cleaning company could make data-driven decisions to optimize its marketing strategies further.
